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Social Media Strategist/Brand Journalist

Position Summary: The Social Media Strategist/Brand Journalist will, create, write, review, and edit marketing material as well as coordinate, monitor, and design materials and content for an integrated email, print, blog & social media programs.

Essential Duties and Responsibilities:

  • Understands the goal, audience, and message of a campaign and creates copy to suit.
  • Researches, writes, edits, and proofs all levels of copy included headlines and body copy, for all online, print media, website, social media sites, and internal needs.
  • Designs content and graphics for informative and engaging digital pieces, such as infographics. For more complex or in-depth projects, this will require working as a team with our Graphic Designer and marketing team.
  • Write innovative and compelling short & long form stories.
  • Builds and implements social media programs and documents related processes to ensure appropriate messaging is executed to support the companies’ mission and goals.
  • Monitors and engages in brand and industry-related conversations online, social media groups, trends, tools and applications, and recommends actions.
  • Monitors performance of social media programs and regularly provides data reporting, insights and feedback.
  • Uses creative thinking and initiative to analyze site performance metrics and make recommendations on content, site design or features to improve effectiveness.
  • Responds to social media inquiries about online activities in a timely and courteous fashion.
  • Maintain good working relationships with industry thought leaders and strategic partners.
  • Other duties as assigned.

Education and Experience Requirements:

  • 3+ years of combined experience in journalism, copywriting, graphic design, and/or social media management preferably in an extreme/action sports industry.
  • BA in Marketing, Journalism, Communications, or related field.
  • Proven track-record of creating dynamic and engaging content. Portfolio should be provided.
  • Proficient in MS Office products (Excel, Word, MS Outlook, PowerPoint)
  • Skilled in Adobe InDesign, Illustrator, and Photoshop.
  • Experienced with Social Media Management software preferred.

Knowledge, Skills and Abilities:

  • Knowledge of skydiving and/or skydiving industry preferred.
  • Display effective time management, organization, decision-making, and problem-solving skills.
  • Ability to work independently on multiple projects and meet deadlines.
  • Self-starter with the ability to work both independently and as team member.
  • Adapt quickly to a rapidly changing environment.
  • Excellent customer service skills.
  • Excellent written and verbal communication skills required for communicating with all levels of Performance Designs, Inc. staff, customers, vendors, dealers, and media.

Physical Requirements:

  • Finger, hand, and arm dexterity necessary for data entry and creation of reports.
  • Visual acuity to perform all job functions.
  • Excellent written and verbal communication skills required for communicating with all internal and external publics.
  • Ability to lift and carry 25 pounds or more.
  • Must be able to sit, stand, bend and lift for extended periods of time.
  • Ability and desire to travel approximately 10% of the time, possibly including weekends and holidays.


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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